For businesses, sustainability is more than an ethical pursuit – it can be a real money maker.
The biggest challenge lies in changing the mindset of business leaders who struggle to accept the notion that by strategically implementing sustainability into their business practices, they can actually improve and grow their businesses financially.
But how can we convince them?
In this ASCE Interchange, Bob Willard of Sustainability Advantage, an author and leading expert on quantifying and selling the business value of corporate sustainability strategies, discusses how businesses can avoid risk, create efficiency, save money, and grow revenue through strategic implementation of sustainable solutions. Additionally, he explains how civil engineers can be agents for change in making sustainability a reality for their clients in the public and private sectors.