Are you an ASCE member who is interested in incorporating public relations into your Section/Branch and professional activities? Have you thought about attending a PR University workshop?

ASCE’s annual national PR University workshop is scheduled for Monday, Dec. 7 at ASCE Headquarters in Reston, Va.

For those of you who might not be familiar with the program, ASCE created PR University, a public relations training program for civil engineers, as part of its goal to bring effective public relations strategies to the ASCE Section and Branch level.

During the highly interactive, one-day workshop, ASCE’s Communications staff shares techniques for effective communications, including media relations and outreach, through presentations and hands-on PR activities. A guest speaker from the media will also be on hand to give attendees the newsroom perspective.

All attendees receive a PR Toolkit reference guide to help bring the tools from the communications classroom to the civil engineering profession. Part ‘how-to’ manual and part resource guide, this Toolkit provides a practical introduction to public relations for civil engineers. So far, nearly 200 ASCE Section and Branch members have participated in PR University!

Attendees willing to serve as their Section or Branch PR Coordinator may be eligible for a workshop “scholarship.”

Sound interesting? Want to attend? Email me for an application or more information. Applications are due by the close of business on Wednesday, Nov. 11. Space is limited, so submit your application early.

Have you already participated in PR University? How have you used what you learned? Share your experiences in the comments section.

Karen Albers
Manager, State Public Relations

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