Since PR University launched in March 2007, more than 160 participants have ‘graduated’ from the 100-level workshop. Now we’re beginning to develop more advanced, 200-level courses to help graduates continue building their knowledge base and expand their local public relations programs. We’re hoping you’ll share your ideas on the topics you’d like to learn more about!

As you may remember, the 100-level PR University class is an introduction to public relations for civil engineers. It covers topics ranging from ‘what is news’ and news release basics to spokesperson training. (For a refresher, you can view the workshop’s agenda here.)

Currently, we’re in the early stages of developing 200-level courses to build on the knowledge graduates gained from the 100-level course. These courses could be half-day workshops, Webinars, teleseminars…you name it! They will dive into more in-depth public relations topics that you can use in your Section or Branch activities.

So what do you want to learn more about? Is there a public relations project you’d like to learn how to tackle? A public relations tool you’d like to learn how to use?

For example, a 200-level course could revolve around an in-depth discussion on how to write op-eds or letters to the editor, or how to work with different types of media outlets. Or, we could talk about how Sections and Branches can develop and expand community relations and outreach programs.

We’d love to hear your ideas for course topics! Even if you haven’t participated in a PR University 100-level workshop, don’t hesitate to share your course ideas with us! Send me an email or leave your ideas in the comments section below.

Karen Albers
Manager, State Public Relations

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