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		<title>Get Out the Editing Hammer</title>
		<description>When pulling together content for your next e-newsletter, sometimes all you have to work with is, literally or figuratively, a flyer. This can happen when others submit items to run but they do not try to follow e-newsletter style. Do you work to beat the item into shape? Or do ...</description>
		<link>http://blogs.asce.org/prblog/?p=243</link>
			</item>
	<item>
		<title>Call for Excellence in Journalism Award Nominations!</title>
		<description>Some of you may recall my post this past summer about ASCE’s Excellence in Journalism Award program. We’re getting closer and closer to this year’s deadline, so start sending in those stories!

For those of you who may not be familiar with the program, the award recognizes outstanding news stories that ...</description>
		<link>http://blogs.asce.org/prblog/?p=241</link>
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		<title>PR University is Back!</title>
		<description>Are you an ASCE member who is interested in incorporating public relations into your Section/Branch and professional activities? Have you thought about attending a PR University workshop?

ASCE’s annual national PR University workshop is scheduled for Monday, Dec. 7 at ASCE Headquarters in Reston, Va.

For those of you who might not ...</description>
		<link>http://blogs.asce.org/prblog/?p=231</link>
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		<title>Need Help Getting Your PR Program Off the Ground?</title>
		<description>Many of you are probably familiar with ASCE’s State Public Affairs Grant (SPAG) program. For those of you who aren’t, let me take a minute to explain.

The SPAG program was created as a resource for ASCE Sections and Branches that are tackling public relations and government relations projects at the ...</description>
		<link>http://blogs.asce.org/prblog/?p=225</link>
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		<title>Who Should I Talk To?</title>
		<description>If you’ve been reading this blog for awhile, you’ve probably heard us talk about how to communicate with reporters and some of the different tools you can use to do so. But what if you don’t know which reporters you should be talking to? How can you find out?

The first ...</description>
		<link>http://blogs.asce.org/prblog/?p=221</link>
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		<title>Getting the Word Out</title>
		<description>In working with ASCE Sections and Branches on their PR programs, one of the most frequently asked questions I receive is about how to “get the word out.” You may have spent weeks, months or even years organizing an event and now it’s finally time to spread the word about ...</description>
		<link>http://blogs.asce.org/prblog/?p=217</link>
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		<title>Meeting the Challenge of Coming Up With Good Blog Topics</title>
		<description>If you write or maintain a blog with a set posting schedule, you've probably hit a wall at times in trying to come up with a good topic. That's where I found myself as I approached this entry. Fortunately for this blog, I can make the lack of a topic ...</description>
		<link>http://blogs.asce.org/prblog/?p=213</link>
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		<title>What Are Your Ideas for New PR University Courses?</title>
		<description>Since PR University launched in March 2007, more than 160 participants have ‘graduated’ from the 100-level workshop. Now we’re beginning to develop more advanced, 200-level courses to help graduates continue building their knowledge base and expand their local public relations programs. We’re hoping you’ll share your ideas on the topics ...</description>
		<link>http://blogs.asce.org/prblog/?p=210</link>
			</item>
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		<title>Generational Diversity: Making Room for the Gen Xers and Millennials!</title>
		<description>Generational diversity has never been such a hot topic… until now! Generation Xers and Millennials are moving in and changing the rules of the game in almost every work setting!

Young professionals between the ages of 22 and 42 have jumped into the workforce with high levels of confidence and self ...</description>
		<link>http://blogs.asce.org/prblog/?p=207</link>
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		<title>Putting a “New Face” on Civil Engineering</title>
		<description>Not long ago the typical image of an engineer included a recurring description - older, white male. This image is rapidly changing. ASCE and the engineering community have placed a high value on diversity in the field, valuing the unique contributions and skill sets along with broad professional experiences. Promoting ...</description>
		<link>http://blogs.asce.org/prblog/?p=197</link>
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