Social Media Content: Inspiration is EverywhereJan 31 2012 As previous blog posts have mentioned, when it comes to social media and building connections with your audience – content is king. Neglecting to regularly post content that grabs the reader’s attention may prompt them to seek that information from another source. It’s also important to balance the amount of promotional items (such as… Social Media – Living in a New ParadigmJan 09 2012 I’ve heard several news stories recently that Detroit’s automakers are on track to be the next big comeback kings. After years of layoffs and even financial restructuring, they are leaner organizations bent on reinventing themselves and recapturing the hearts (and wallets) of consumers. After listening to an interview with Jim Farley, Ford Motor Company’s… @social media #asce2011Oct 29 2011 Social media is changing the way we communicate. I moderated a session at the ASCE 2011 conference exploring the ways that civil engineers are using social media sites. I was really surprised by the unique role that social media plays in helping people find jobs, letting government get the word out about public safety and… Facebook Groups – Your Own Private IslandJul 01 2011 In an earlier post, I said we would share tips about different social media and today’s post is about creating groups in Facebook. What’s the purpose of a group when you can just invite people to view your page? Why would creating one be helpful? How do you create a group? What kinds of things would be… Social Networking Going GlobalJun 02 2011 Social networking websites such as Facebook, Twitter, and LinkedIn have become a part of the American culture, and while it may seem like anyone in the world who has access to a computer is on one, if not all three of these sites, there is growing international competition. In the U.S. and most European countries… The Power of TwitterApr 14 2011 How much do you know about Twitter? It’s the social media messaging service that allows snippets of instant communication 24/7 with people worldwide. While a great place to learn and share information, Twitter’s also great for conducting online research. Think of it like a focus group that you can drop in and listen to anytime you… |
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