Louisiana Section’s PR Campaign Sets a Great ExampleJan 20 2012 As the Louisiana Section was gearing up to release its first state Report Card this month, members realized that spreading the word of their findings would require an effective public relations campaign. Realizing they lacked the expertise to execute such a campaign, Section members hired a PR consultant, Baton Rouge-based Mark Lambert. The Section… Free Publicity – Press Conferences Made EasyOct 13 2011 The Beatles at a press conference, 1964. Image courtesy mptvimages.com Imagine your section or branch wanted to ensure news coverage of a significant project. Sending out a press release may not get you the results you want. What’s another tool to get publicity? A press conference is an event to notify the media of… Correcting Errors – Improving Media AccuracyOct 04 2011 Have you ever read a newspaper or seen something on the TV news that you knew was just not right factually (not to be confused with a reporter’s criticism, characterization or tone)? Well, contrary to most beliefs, the vast majority of reporters base their professional credibility on continuously distributing reliable information to the public. … Three Tips for Handling a Call from a ReporterMay 26 2011 The old image of a reporter from CBS’s “60 Minutes” bursting into a room with the camera running and asking embarrassing questions made for good television, but 99 percent of the time that never happens. In fact, most reporters are hard working people just looking to write a story that informs and/ or entertains their… Free PR University eLearning webinar coming April 6Mar 18 2011 When it comes to copyrights and permissions, it’s easy to become confused. How can I use the ASCE logo on my Section’s website? Can I post this article I found? Whom can I turn to for help? PR University, a free eLearning webinar for ASCE members, will begin to demystify copyrights and permissions, and how… |
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