Louisiana Section’s PR Campaign Sets a Great ExampleJan 20 2012 As the Louisiana Section was gearing up to release its first state Report Card this month, members realized that spreading the word of their findings would require an effective public relations campaign. Realizing they lacked the expertise to execute such a campaign, Section members hired a PR consultant, Baton Rouge-based Mark Lambert. The Section… Free Publicity – Press Conferences Made EasyOct 13 2011 The Beatles at a press conference, 1964. Image courtesy mptvimages.com Imagine your section or branch wanted to ensure news coverage of a significant project. Sending out a press release may not get you the results you want. What’s another tool to get publicity? A press conference is an event to notify the media of… Correcting Errors – Improving Media AccuracyOct 04 2011 Have you ever read a newspaper or seen something on the TV news that you knew was just not right factually (not to be confused with a reporter’s criticism, characterization or tone)? Well, contrary to most beliefs, the vast majority of reporters base their professional credibility on continuously distributing reliable information to the public. … |
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