Feb
06
2012
President Obama’s 2012 State of the Union address presented ideas and a vision that is supportive of the agenda and message of National Engineers Week. The President highlighted the importance of an American workforce that is globally competitive and prepared for the jobs of tomorrow, giving credence to the role of education, training and…
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Jan
31
2012
As previous blog posts have mentioned, when it comes to social media and building connections with your audience – content is king. Neglecting to regularly post content that grabs the reader’s attention may prompt them to seek that information from another source. It’s also important to balance the amount of promotional items (such as…
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Jan
20
2012
As the Louisiana Section was gearing up to release its first state Report Card this month, members realized that spreading the word of their findings would require an effective public relations campaign. Realizing they lacked the expertise to execute such a campaign, Section members hired a PR consultant, Baton Rouge-based Mark Lambert. The Section…
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Nov
10
2011
Our brand is our identity. It conveys who we are and what we stand for, and a uniform and consistent use of the ASCE brand is critical to our success. Now, I’m not here to single out those who have displayed an outdated ASCE logo on their Section or Branch newsletter. However, I am here…
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Nov
09
2011
Dear Engineers Without Offices Interim President: We met in Memphis while I was attending the ASCE 2011 Conference and you were participating in the Occupy Memphis Protest. Right before you walked up and introduced yourself, I was describing my dream of visiting Kazakhstan to hunt with killer eagles from horseback. On cue, you appeared and…
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Oct
21
2011
After all my morning travel I was a bit groggy, but I had made the commitment to participate in the ASCE conference in full. On my way to the opening plenary session I recognized two ASCE staff members standing outside the main ballroom. After some brief catch-up, we launched right into discussion about the upcoming…
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Sep
26
2011
ASCE is continuing its yearly tradition of recognizing diverse, global and talented engineers, age 30 or under, who are making their mark on the world, by naming them the 2012 New Faces of Civil Engineering. This year, due to the introduction of an edition focused on college level engineers, the program name has changed to…
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Aug
20
2011
ASCE is a very big tent. It includes members from diverse industries including: Architectural Engineering; Coasts, Oceans, Ports and Rivers; Construction; Environmental & Water Resources; Geotechnical Engineering; and Transportation and Development. Each of these technical areas has been given a home within the ASCE umbrella in the form of a technical institute. There are currently…
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Jul
22
2011
Civil engineering is everywhere—from increasing traffic congestion to sprawling suburbs, and abundant and safe drinking water to a natural disaster’s impact on a community. You read about these issues in the headlines every day. When journalists are insightful in their reporting, citizens can play a more informed role in the infrastructure debate that shapes their…
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Jul
15
2011
When trying to make sense of national education policy for the improvement of education to prepare kids for careers in science, technology, engineering and mathematics (STEM) fields, I am reminded of the phase, “It’s a jungle out there!” The sheer volume of information can be overwhelming, and agreement on the best approach to prepare America’s…
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